In Fear

Director: Jeremy Lovering

Budget: Although i was unable to find the exact budget for this movie, the fact that is a small film from a small production company leads me to believe that the budget was not extemely large.

Where was it filmed?: Cornwall.

Cameras used: Arri Alexa, Canon 7D

Production company: Big Talk Productions.

Target Audience: As the film is a horror, it is likely to contain scenes not suitable for those of a young age. Therefore the target audience is most likely teens to young adults.

Where is this film being shown?: Odeon, Cineworld, Vue- a few selecdted cinemas from each large chain.

Advertising/Synergy/ Cross media convergence: Posters

In Fear 2013

In fear is an independent film that was released on November 15, 2013, directed by Jeremy Loverlings. On the internet I was not able to find much on In Fear but I was able to find out a little bit. I know that the production company is called Big Talk Productions which have done many other numerous films that we have heard of; Scott Pilgrim vs. The World (2010), Paul (2011), Attack The Block (2011), Sight Seers (2012) and The World's End (2013).  

They have been reviewed by a site called Film School Rejects. (http://www.filmschoolrejects.com/reviews/sundance-2013-review-in-fear-rhunt.php) From the name of the site we already know that they movie was not very good to have gotten on this website. 

They have used different types of marketing stratergies to get viewers such as having a traier which could be watched on YouTube: http://www.youtube.com/watch?v=D5ZbJgUOwwU. They also have facebook page but only a couple of hundred people like it: https://www.facebook.com/InFearUK, in addition they aso have interviews with the actors about the film:http://www.youtube.com/watch?v=a_XU1Gtq3VY 

Online Marketing

• Watch online stream
• Social networking: Facebook

 Target audiences:
 'In fear' aims towards 15+ due to the violent content which may limit most of the younger audiences due to genre.



 Reviews:
 Their are not many reviews for 'in fear' due to the fact that it hasn't been release however we could judge by the ratings in IMDb we could look at this rating to give us a visual idea of what the viewer thinks about the movie. The rating is 5.1/10 from 137 users, this is certain that most of the audiences are not engaged to see the movie from their responses to the trailer from a very low budgeted company.  

Distribution

Distributors: 

•   Ascot Elite Entertainment group (2012) (Switzerland) (all media)
•   Bir Film(2013) (Turkey) (all media)
•   StudioCanal (2012) (World-wide) (all media) 

In Fear world premiere was at the O2 arena in Park City at Midnight section of the Sundance Film Festival for the viewer to recognize the movie


Exhibition 

  In fear sets out to release the movie locally around cine-world making this in 2D and then the movie will be released through formatted DVD around February to May 2014.

Competition with other films in the same week

The movie 'In fear' will have a very difficult time to compete with other mainstream films being released at the same time such as Hunger games: mocking Jay with big companies promoting through lots of advertisements. This is due to the lack of advertisements and sponsorship they earn from the fact that they are an independent British company not world wide publicized globally. The company would have to compete to get the movie known for the reviews to become more positive whilst gain more financially due to the fact it is produced with a low budget.

What Have We Learned During The Process of Making Our Swede?

Camera Work: 
We had to film everything ourselves, which meant we learnt how to use cameras and other pieces of equipment like tripods first hand. Everybody in the group was given the chance to film as well as being involved in the swede.

Editing: Not only did we learn to edit our scenes so they were in the correct order and made sense, we also learnt how to add music and sound effects to certain parts if the swede in order to make the video more effective. 

Promoting:
We used social networking sites such as Facebook, Twitter, and YouTube to promote out swede. From doing this, we were able to see the effects the internet has on who is able to view what, and how the huge increase in social networking has had a massive impact on society and our ability to share things with people from all over the world. Another form of promotion used was the posters our group created. 

Prosumer: 
I have been a prosumer because i have consumed the film that was chosen by my group, and produced something else based on what i had seen. I then put the swede on the internet which means i gave others the chance to consume it. 

Cross Media Convergence: 
The posters that were made to promote the swede is an example of cross media convergence. This is because the poster would not exist if our swede had never been made. 

Global Audiences: We were able to see that due to the internet, people from all over the world would be able to share and view our video, whereas this would never have been possible a few years ago when the internet was not around or as developed as it currently is. 

Synergy: Synergy may not have been apparent in my groups swede as we only really had one song, which was already related to the film we had chosen. However, we did learn about what synergy is and how it can be used. For example, the film Titanic is associated with Celine Dion's song 'My heart will go on'. Even though the song does not include any details about the film Titanic, it was used in the film so it now linked to Titanic frequently. This is an example of synergy as both the film and song promote each other and are mutually beneficial. 

What we learnt from making our swede

From my experience making this swede, I have learnt mostly editing skills, before i enrolled on this course my usage was vey limited, honed only to iMovie and was very basic, yet I now feel that (although far from satisfactory) my editing skills have improved significantly and on a more highly rated editing software (Final Cut Pro). I also learnt a bit about filming, mostly through using the higher end equipment such as the microphones, lighting and tripods.

From the promotion I learnt about synergy, cross media convergence, convergent technologies and prosumers, although our group only used cross media convergence in regard to the posters. We tried promoting our swede on various social networking platforms, such as Facebook and Twitter , and this helped me to understand the trouble that free lance film makers would have to face if they wanted to promote their films.

Our swede completed!

This is the link to our swede

NEW THOR MOVIE!

Thor: The Dark World premiered last fortnight on 22 October at Odeon Leciester Square in London. It is the first film in the second wave of the Marvel Universe films, soon to accompanied by Captain America 2, and Avengers 2 and maybe more. The film made $8.2 million on its first day, and has made $109 up to date, making a bigger impact than its predecessor.

The film used all of the standard advertising techniques, such as posters, trailers and the use of social networking as well as riling up the fan base by presenting clips of Loki at Disney's D23 convention, and even building a ride at Disneyland. Ben Child, writing for The Guardian said, "Thanks to Hiddleston and Hemsworth's impressive collective charisma, Thor: The Dark World is far from a franchise killer."

THOR

THOR - The Dark World

Thor : The Dark World was directed by Alan Taylor and produced by Kevin Feige. The film is an American superhero film featuring the Marvel Comics character Thor. The Dark World began in April when producer Kevin Feige announced plans for a sequel following the crossover film Marvel The Avengers. The making of The Dark World cost around $200 million to make which was way more than the first Thor. The film was also distributed by Disney Studios Motion Pictures.

The Stars:

• Chris Hemsworth                       

Who plays Thor

• Natalie Portman

Who plays Jane Foster

• Tom Hiddleson

Who plays Loki

Marketing

In April 2013, Marvel released the first trailer for Thor – The Dark World and produced a second trailer for the film in August 2013 as part of Youtube’s geek week. Also, I have seen trailers for Thor The Dark World on television and have seen posters, billboards and bus ads on a daily basis. 
(Link to Trailer)
www.youtube.com/watch?v=npvJ9FTgZbM

The world premiere of Thor The Dark World took place on October 22^nd 2013  at the Odeon in Leicester Square in London. On its opening day, Wednesday 30^th October 2013,The Dark World earned $8.2 million from 33 territories. 

Target Audience

Like all of Marvel's recent blockbusters Thor: The Dark World appeals to a very wide target audience with people 14 -24 which was 45% of the film's audience in 2012. Viewers aged 25-34 are also 54% more likely to see the new film, and although males will be the main audience behind the film being chosen at the cinema, 46% of the people making up the audience of previous Marvel films were female.