What Have We Learned During The Process of Making Our Swede?

Camera Work: 
We had to film everything ourselves, which meant we learnt how to use cameras and other pieces of equipment like tripods first hand. Everybody in the group was given the chance to film as well as being involved in the swede.

Editing: Not only did we learn to edit our scenes so they were in the correct order and made sense, we also learnt how to add music and sound effects to certain parts if the swede in order to make the video more effective. 

Promoting:
We used social networking sites such as Facebook, Twitter, and YouTube to promote out swede. From doing this, we were able to see the effects the internet has on who is able to view what, and how the huge increase in social networking has had a massive impact on society and our ability to share things with people from all over the world. Another form of promotion used was the posters our group created. 

Prosumer: 
I have been a prosumer because i have consumed the film that was chosen by my group, and produced something else based on what i had seen. I then put the swede on the internet which means i gave others the chance to consume it. 

Cross Media Convergence: 
The posters that were made to promote the swede is an example of cross media convergence. This is because the poster would not exist if our swede had never been made. 

Global Audiences: We were able to see that due to the internet, people from all over the world would be able to share and view our video, whereas this would never have been possible a few years ago when the internet was not around or as developed as it currently is. 

Synergy: Synergy may not have been apparent in my groups swede as we only really had one song, which was already related to the film we had chosen. However, we did learn about what synergy is and how it can be used. For example, the film Titanic is associated with Celine Dion's song 'My heart will go on'. Even though the song does not include any details about the film Titanic, it was used in the film so it now linked to Titanic frequently. This is an example of synergy as both the film and song promote each other and are mutually beneficial.