NEW THOR MOVIE!

Thor: The Dark World premiered last fortnight on 22 October at Odeon Leciester Square in London. It is the first film in the second wave of the Marvel Universe films, soon to accompanied by Captain America 2, and Avengers 2 and maybe more. The film made $8.2 million on its first day, and has made $109 up to date, making a bigger impact than its predecessor.

The film used all of the standard advertising techniques, such as posters, trailers and the use of social networking as well as riling up the fan base by presenting clips of Loki at Disney's D23 convention, and even building a ride at Disneyland. Ben Child, writing for The Guardian said, "Thanks to Hiddleston and Hemsworth's impressive collective charisma, Thor: The Dark World is far from a franchise killer."