THOR

THOR - The Dark World

Thor : The Dark World was directed by Alan Taylor and produced by Kevin Feige. The film is an American superhero film featuring the Marvel Comics character Thor. The Dark World began in April when producer Kevin Feige announced plans for a sequel following the crossover film Marvel The Avengers. The making of The Dark World cost around $200 million to make which was way more than the first Thor. The film was also distributed by Disney Studios Motion Pictures.

The Stars:

• Chris Hemsworth                       

Who plays Thor

• Natalie Portman

Who plays Jane Foster

• Tom Hiddleson

Who plays Loki

Marketing

In April 2013, Marvel released the first trailer for Thor – The Dark World and produced a second trailer for the film in August 2013 as part of Youtube’s geek week. Also, I have seen trailers for Thor The Dark World on television and have seen posters, billboards and bus ads on a daily basis. 
(Link to Trailer)
www.youtube.com/watch?v=npvJ9FTgZbM

The world premiere of Thor The Dark World took place on October 22^nd 2013  at the Odeon in Leicester Square in London. On its opening day, Wednesday 30^th October 2013,The Dark World earned $8.2 million from 33 territories. 

Target Audience

Like all of Marvel's recent blockbusters Thor: The Dark World appeals to a very wide target audience with people 14 -24 which was 45% of the film's audience in 2012. Viewers aged 25-34 are also 54% more likely to see the new film, and although males will be the main audience behind the film being chosen at the cinema, 46% of the people making up the audience of previous Marvel films were female.