In Fear 2013

In fear is an independent film that was released on November 15, 2013, directed by Jeremy Loverlings. On the internet I was not able to find much on In Fear but I was able to find out a little bit. I know that the production company is called Big Talk Productions which have done many other numerous films that we have heard of; Scott Pilgrim vs. The World (2010), Paul (2011), Attack The Block (2011), Sight Seers (2012) and The World's End (2013).  

They have been reviewed by a site called Film School Rejects. (http://www.filmschoolrejects.com/reviews/sundance-2013-review-in-fear-rhunt.php) From the name of the site we already know that they movie was not very good to have gotten on this website. 

They have used different types of marketing stratergies to get viewers such as having a traier which could be watched on YouTube: http://www.youtube.com/watch?v=D5ZbJgUOwwU. They also have facebook page but only a couple of hundred people like it: https://www.facebook.com/InFearUK, in addition they aso have interviews with the actors about the film:http://www.youtube.com/watch?v=a_XU1Gtq3VY 

Online Marketing

• Watch online stream
• Social networking: Facebook

 Target audiences:
 'In fear' aims towards 15+ due to the violent content which may limit most of the younger audiences due to genre.



 Reviews:
 Their are not many reviews for 'in fear' due to the fact that it hasn't been release however we could judge by the ratings in IMDb we could look at this rating to give us a visual idea of what the viewer thinks about the movie. The rating is 5.1/10 from 137 users, this is certain that most of the audiences are not engaged to see the movie from their responses to the trailer from a very low budgeted company.  

Distribution

Distributors: 

•   Ascot Elite Entertainment group (2012) (Switzerland) (all media)
•   Bir Film(2013) (Turkey) (all media)
•   StudioCanal (2012) (World-wide) (all media) 

In Fear world premiere was at the O2 arena in Park City at Midnight section of the Sundance Film Festival for the viewer to recognize the movie


Exhibition 

  In fear sets out to release the movie locally around cine-world making this in 2D and then the movie will be released through formatted DVD around February to May 2014.

Competition with other films in the same week

The movie 'In fear' will have a very difficult time to compete with other mainstream films being released at the same time such as Hunger games: mocking Jay with big companies promoting through lots of advertisements. This is due to the lack of advertisements and sponsorship they earn from the fact that they are an independent British company not world wide publicized globally. The company would have to compete to get the movie known for the reviews to become more positive whilst gain more financially due to the fact it is produced with a low budget.