SWEDE PLANNING PRESTENTATION (rough copy- need to be put on a powerpoint)

PRODUCTION:

PLANNING

We choice a film which was Batman: the dark knight. Before we started recording we listed the main scenes that we wanted to recreate for our swede, we used and picked out important lines that stood out to us and that could be used for our swede. We also did a story board in which we put in chorological order; this made it easier for us to film efficiently as we knew what scene was to come next.

PROPS

· sunglasses with a red patch on left eye

· a hair wig

· a oversized blazer

· batman mask cut-out

· pen

· toy knife

ACTORS

· Iolo as batman

· Ayrduus as the joker

· Elizabeth as extras

 

SCRIPTING

Choosing the dialogue for the swede was a group effort; we individually all looked at different scenes and picked out lines we wanted to use.

TECHNOLOGY

·         Camera

·         Camcorder

·         Final Cut-Pro

·         YouTube

FILMING/EDITING

All the scenes planned out in the pre-production were filmed at suitable locations. Each scene was filmed as many times as we wanted in order to ensure we got the best quality for each of the scenes, this would be used to construct the swede. We took all the necessary shots needed from different angles and directions.  We used final cut-pro to edit our swede.

POST PRODUCTION  

We loaded all our recordings onto final cut-pro, we selected and ordered the filming, and we made sure that all the shots flowed smoothly in a seamless story. We used trimming for shortening scenes by a few minutes or seconds. As well as editing the footage, we added music to the background, graphics and incorporated sounds to make them more dramatic.  After we screened and approved of the editing, we made no further changes and uploaded it onto YouTube.

MARKETING :

MARKETING METHODS

·         YouTube

·         Facebook

·         Twitter

·         Instagram

·         Via text message

·         BBM Broadcast

SYNERGY IN MARKETING

·         Marketing two or more initiatives to create a response.  

We all gave our ideas on ways to make sure that we got viewers for our swede. We ensured that when telling people to watch our swede to make it looks as fascinating as possible to give them a good impression therefore they will watch it even if the swede wasn’t what they expected.

TARGET AUDIENCE

·         Teenagers

·         Batman fans

·         Action film lovers

HOW MARKETING SPREAD

Made sure that lots of people watched, liked and shared the swede.  (get images)

AUDIENCE PARTICPATION

Got comments on Instagram and YouTube, Had some likes and dislikes. Feedback via text and BBM messages.  (get images)

DISTRIBUTION

We put all the footage from the hard drive onto to the Mac, used final cut-pro to edit the swede to perfection, than uploaded to YouTube, from there we all used different social websites to advertise our swede.

HOW USEFUL DID YOU FIND THE INTERNET TO SHOWCASE WORK

Very, helped us attract an audience and lure them into watching our batman swede.

EXHIBITON:

HOW MANY VIEWERS ON EACH OF THE PLATFORMS

·         YouTube- so far 153 viewers, 1 like, 2 dislike and a comment

·         Instagram image – 45likes

·         Facebook - ?

·         BBM message – various comments

·         Twitter – couple of retweets and 2 favourites

FINALLY

WHAT HAVE YOU LEARN’T ABOUT THE FILM INDUSTRY FROM THIS?

·         Post production

·         How to use digital technology

·         Marketing our swede – how to attract an audience